This indicates that your demographic is looking at your ad copy in more detail because they want to learn more. The higher the number of ad clicks, the better. Ideally, you want a higher number as that would mean people often click because they are interested in your ad or what you are saying.Ī click is considered to be every action that a user takes within the ad, such as liking the ad, clicking a link to your site, or expanding your ad to learn more. This important Facebook metric shows how many times a user has clicked on your ad. So, by the time a person sees your ad nine times, they have already shown no interest to click or have already clicked. If it’s 9, for example, it means the cost per click is increased by 160%. When it comes to e-commerce or lead generation campaigns, the frequency metric should be a low number. The frequency number for a branding campaign shouldn’t be lower than 10. The frequency metric should be as high as possible when you run a branding campaign as that helps a person who’ve seen your ad to recall or remember your brand name. If the metric shows 5, it means that the ad was seen 5 times per person on average. The ad frequency metric shows the number of times one individual has seen your ad on average. Tracking ad campaign performance at a higher level allows you to see how different types of ads perform in relation to one another. Use the version that has the most impressions across your entire audience.įor example, if you track ad impressions for a week and you notice an increase in exposure during that period, it means the content and design of your ad creative is a winning combination as they are getting noticed. When running an e-commerce or lead generation campaign, knowing the exact number of ad impressions is not important.Ī/B test different ads to optimize your campaign. Still, if someone has seen your ad, it doesn’t necessarily mean they will remember you.īut, being able to recall who you are as a brand is crucial for a branding campaign. It is especially important for Facebook advertisers running a brand awareness campaign as it reveals the exposure level of your brand name. This Facebook Ads metric shows the number of times your ad was viewed in the News Feed. It’s calculated by dividing the total amount spent by the number or results. It’ll help you recognize areas of opportunity by comparing performance among each ad campaign you are running and choose your bid for ad sets in the future. The metric shows how cost-efficiently you accomplished your objectives set in a specific ad campaign. Let’s say you set a result that’s associated with conversion, and every time a customer purchases your site after viewing your ad, it’s counted as a success. This metric presents the average cost of your ad according to the results which are a custom metric you choose depending on a certain business goal. When it comes to ad campaigns, it’s important to monitor them while performing as well as evaluate the results once they are completed.Įven though the metrics that will let you know if your campaign is performing well depend on the type of campaign or objective, here are the most important ones to keep an eye on. Here you create, send, and manage the campaign. To monitor your Facebook Ads campaigns or ad sets, you need to open your Facebook Ads Manager and select the ad, ad set, or campaign you want to monitor. Here are the most important Facebook ad metrics that will help you track how well your Facebook campaign performs and make better decisions about how to run it in the future. It will help you build a target audience, attract customers, bring traffic to your website, calculate your ROI, as well as understand how your users interact with your ads and what you can do to improve them and increase the return on investment (ROI) of your Facebook page.īut, with so many Facebook ad metrics in the Facebook Analytics dashboard, how to know which of them to track and which ones are vanity metrics - those that only waste your valuable time? Tracking them is necessary for the success of your social media platform campaign. Facebook ads metrics will answer every question you have about your ad campaign.
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